Speaking to ABC News Australia, Ian Wright trashed claims Britain will run out of food in the event of a no deal Brexit.
However, the Head of the Food and Drink Federation warned failing to reach an agreement with Brussels will limit Britons' choice of products in supermarkets and restaurants.
He said: “For UK shoppers and consumers the shock of choice being eroded from their shelves is going to be pretty significant.
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“Now, we’re not going to run out of food.
We are not going to go hungry.
“But we are going to see if there is a hard Brexit, a no deal Brexit, we are going to see a real erosion of choice on the shelves and in our restaurants very quickly.”
Mr Wright's comments come as the National Farmers Union (NFU) warned the UK would run out of food if it was only fed with British food from January 1.
President Minette Batters warned the UK’s farming sector would be hit by a “bad Brexit” and called for Prime Minister Theresa May to strike a trade deal with the EU in order to thrive.
She said: “The UK farming sector has the potential to be one of the most impacted sectors from a bad Brexit – a frictionless free trade deal with the EU and access to a reliable and competent workforce for farm businesses is critical to the future of the sector."
Defra’s most recent figures show that in 2017 Britain produced 60 percent of its own food and this rate is in long-term decline, down every year since 1987, the first time such statistics were published, when almost three-quarters of all food consumed – 74 percent – was produced in the UK.