A new travel trends research paper released today by Tripadvisor®, the world's largest travel guidance platform*, reveals that vaccine rollouts globally are driving increasing demand for summer vacations, with vaccinated travelers more likely to stay longer and spend more on their trips than unvaccinated travelers.
The report, entitled 'A Shot in The Arm for Travel? Examining the Vaccine's Impact on Leisure Travel Demand', provides a unique insight into emerging travel planning trends around the world by combining behavioral analysis of Tripadvisor's first-party search data - revealing the type of trips travelers are actively researching on the world's largest travel platform - with consumer sentiment analysis gathered via traveler surveys in six major international markets, exploring the latest in traveler attitudes and confidence.
The report identifies clear behavioral differences in how vaccinated and unvaccinated travelers are thinking about travel, and how that is translating into travel planning behaviors on the Tripadvisor platform, with vaccinated travelers more likely to be booking vacations already, and to be planning to stay longer and spend more when they travel.
In countries like the U.S. and the UK, where the vaccination rollout has reached large swathes of the adult population, eager travelers are pushing the tourism recovery forward. At the other end of the spectrum, countries where the vaccine rollout is at a less advanced stage and new variants of Covid-19 have impacted local populations - particularly across the Asia-Pacific region - are experiencing a slower recovery in leisure travel demand.
"Higher income millennial travelers were driving the demand for leisure travel this past spring, but heading into the summer the age demographic of travelers now booking up vacations has broadened significantly, at least in countries where large populations have been vaccinated," said Stephen Kaufer, CEO and co-founder, Tripadvisor, Inc. "If ever we needed proof that vaccines are the key to long-term recovery in the tourism sector, our latest trend data provides it. Now the focus must be on governments and international organizations to ensure vaccines reach every part of the world as quickly as possible and make it as easy as possible for vaccinated tourists to travel globally once again."
Key findings from the report include:
1. The vaccine has a significant impact on the demand for accommodations. Countries where the pace of the vaccination rollout is more advanced, like the U.S. and UK, are powering near-term growth in tourism demand, while a more muted recovery picture emerges across the Asia-Pacific region:
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